Health Insurance Plans for Individuals & Families in Michigan

Simple Answers for an Important Decision

Choosing health insurance can feel overwhelming — but it doesn’t have to. We help Michigan individuals and families find plans that fit their needs, budget & lifestyle. Whether you're buying coverage on your own, transitioning off an employer plan, or comparing marketplace options, we’ll explain your choices in plain English and help you make a confident decision.

Who This Coverage Is For

Health Coverage That Fits Real Life

  • Self-employed individuals or gig workers
  • Families buying coverage outside of work
  • Early retirees not yet eligible for Medicare
  • College students or recent grads
  • Part-time workers without employer coverage
  • Anyone needing help with Marketplace plans
A man is sitting at a table talking to a doctor on a tablet.

What Individual & Family Plans Usually Include

A black and white stethoscope icon on a white background.

Preventive Care

Routine checkups, vaccines, and screenings at no extra cost with most ACA-compliant plans.

A black and white icon of a doctor holding a laptop.

Doctor Visits & Specialist Care

Coverage for primary care, specialists, telehealth, and mental health services.

A black and white icon with a cross and two lines on a white background.

Prescription Drugs

Plans include drug coverage tiers with copays or coinsurance for medications.

A black and white icon of an ambulance with a phone and a light.

Emergency & Hospital Services

Coverage for ER visits, surgeries, hospital stays, and urgent care.

A black heart with a baby inside of it.

Pediatric & Maternity Services

All ACA-compliant plans include prenatal, birth & newborn care.






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Optional Add-Ons

  • Dental & vision coverage
  • Critical illness or accident supplements
  • Short-term plans for gaps in coverage
  • HSA-compatible high-deductible plans

Why It Matters

Medical Costs Add Up — Fast

Even a minor illness or injury can lead to big bills. Health insurance gives you access to care, protection from major expenses, and peace of mind that you’re covered if life throws you a curveball. We’ll help you balance monthly costs with real-life benefits — and avoid plans that leave you exposed.

Three Ways We Help

Why Michiganders Count on Us

Unbiased Guidance

We’re not tied to one company — we help you compare options from multiple trusted carriers.


Plain English Explanations

We break down deductibles, coinsurance & coverage levels in ways that make sense.

Help with Enrollment

We walk you through Marketplace applications, income estimates & plan selection — at no cost to you.

Health Insurance FAQs

  • Do I have to buy health insurance through the Marketplace?

    Not necessarily — we can help you compare Marketplace and private plans side by side.

  • Can I get coverage if I missed open enrollment?

    Yes — if you qualify for a Special Enrollment Period (due to job change, marriage, etc.) or short-term plan options.

  • How do I know if my doctor is in-network?

    We’ll check provider networks with you during the quoting process to make sure your preferred doctors are included.

  • Is dental or vision included?

    Not by default, but we can easily bundle affordable dental & vision coverage with your health plan.

  • Can you help me apply for a subsidy or tax credit?

    Yes. We help you estimate your income and apply for cost-saving subsidies through the Marketplace.

Health Coverage That’s Actually Helpful

We take the confusion out of health insurance — and help you find a plan that works. Let’s talk about your options and get you covered with confidence.