Local Insurance Support from a Team That Knows Michigan
Talk with The Insurance Shop!
Who We Are
We’re an independent insurance agency based in East Jordan, Michigan, serving individuals, families & business owners across Charlevoix, Petoskey, Boyne City & surrounding areas. Our company has been locally owned & operated for more than 30 years. That means we’ve seen just about everything — from wind-damaged lake homes to seasonal small business risks — and we’ve built strong relationships helping clients protect what matters most through it all.

We believe insurance should be straightforward. That’s why we take a clear, honest approach: listen first, explain your options, and help you choose the plan that fits best. There’s no pressure. Just real advice from a team that’s invested in this community.
What Makes Us Different
Independent. Experienced. Local.
Over the years, we’ve helped insure everything from family cabins to multi-generational businesses. We’re proud of our roots, and we bring that same pride to every policy we write.
Local Knowledge
We’re a small-town agency with a deep understanding of Michigan weather, tourism & seasonal risks.
Choice & Value
We work with top-rated regional & national insurance carriers — so we can compare coverage & pricing for you.