The Insurance Shop

Independent Insurance Agency Serving Michigan

We help individuals, families & small businesses throughout Michigan find the right insurance coverage without the hassle. Whether you need a policy for your car, home, boat, life, or business, we’ll guide you every step of the way. As a local, independent agency, we offer real conversations, custom plans & competitive rates from top carriers you can trust.

Why Work With Us

Local Experts.
Real Relationships. Proven Service.

We’re not a call center. We’re your neighbors – a real team based in East Jordan that understands the unique needs of living, working & doing business in Michigan. We take the time to get to know you, explain your options, and match you with coverage that truly fits. Whether you’re insuring your first car, upgrading your home, or managing a seasonal business, we’re here with dependable support.

What Sets Us Apart:

  • Over 30 years of experience helping Michigan clients
  • Independent, so we shop multiple carriers for better options & better rates
  • Local team that understands seasonal risks, tourist traffic & lake life
  • Personalized support whenever you need it – not just when you buy a policy
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Coverage Built for Life in Michigan From family homes to charter businesses, we help protect what matters most.

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Bed & Breakfast Insurance

Custom coverage for Michigan innkeepers. We’re a trusted provider for B&Bs across the state, offering tailored protection for guest stays, property, liability & business income.

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Charter Boat Insurance

Specialized marine insurance designed for tour boats, fishing charters & water-based businesses. We understand the unique risks of operating on Michigan’s lakes.

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Homeowners Insurance

Protection for your home, your belongings & the people under your roof. We’ll help you choose the right plan for year-round or seasonal living.

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Auto Insurance

Coverage for the road ahead. Whether you're commuting daily or driving the scenic route, we’ll help you find the right plan for your car or truck.

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Watercraft Insurance

From pontoons to personal watercraft, we provide insurance that fits your time on the water. Hull, liability & seasonal use coverage available.

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Commercial Insurance

Coverage for small businesses of all kinds – retail, service, contractors & more. Let’s build a custom plan to help you operate with confidence.

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Health Insurance

Individual & family health plans that fit your lifestyle, including ACA marketplace options, short-term medical, and small group coverage.

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Life Insurance

Plan ahead with coverage that supports your family’s financial future. Choose from term, whole & permanent life insurance options.

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Contact Us

Have a question or not sure what coverage you need? We’re local, easy to reach & happy to help — no pressure, just straight answers.

What Our Clients Are Saying

Proud to Serve the Communities Around Us

Local Matters

From East Jordan to Charlevoix, Petoskey, Boyne City & beyond – we know the people, the weather, and the local risks. We’re part of this community, and we’re proud to help protect the homes, vehicles & businesses that make it great.

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Stay informed

Helpful Insurance Tips from Our Team

  • How Much Home Insurance Do You Really Need in Michigan?
  • What to Know Before Insuring Your Charter Boat
  • 5 Ways to Lower Auto Insurance Costs for New Drivers
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